AMR recognizes the importance of protecting the information collected from users in the operation of this Web site, and takes reasonable steps to maintain the security, integrity and privacy of any information in accordance with this Privacy Policy. By submitting your information to AMR you consent to the practices described herein.

Many of the tools and information available on this Web site do not require you to provide personal information. To take advantage of certain features, we may ask you to provide personal information, such as your e-mail address, name, home or work address, telephone number, job title or industry in order to transact business and respond to your inquiry. We may also collect demographic information. If you choose to make a purchase, we will ask for additional information, such as your credit card number and billing address. In all cases, your decision to provide us with personal information is voluntary, and such information will only be used to help transact your business or respond to your questions.

We may collect information about your interaction with our site and services. For example, we may use Web site analytics tools on our site to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find our site, the pages you view within our site, your browser add-ons, and your browser’s width and height. We may also use technologies, such as cookies and Web beacons (described below), to collect information about the pages you view, the links you click and other actions you take on our site. Additionally, we collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses. When you receive newsletters or promotional e-mail from AMR, we may use Web beacons, customized links or similar technologies to determine whether the e-mail has been opened and which links you click in order to provide you more focused e-mail communications or other information.

Use of Personal Information

Most of the tools and applications available on this Web site do not require you to provide any personal information. Examples of personal information include name, address, e-mail address, phone number, and other information that may identify you. To take advantage of certain features, however, personal information about you may be requested to:

Help transact your business
Register you for a service
Respond to your inquiry
Conduct a survey

In all cases, your decision to provide us with personal information is voluntary, and such information will only be used to help transact your business or respond to your questions. From time to time we might exchange, share and/or cross-reference information, including contact information about you with our affiliates that will enable our affiliates to contact you regarding products and services that may be of interest to you. AMR and its affiliated brands does not sell or disclose any personal information obtained from our site visitors without their consent to any unaffiliated third party for purposes unrelated to servicing their requests, unless required to do so by law or other regulatory authority.

Communication Preferences

Many visitors to our site wish to remain apprised of new products and services and opportunities. In that case, you may request to receive e-mail messages from us by so indicating and providing your contact information.

You can stop the delivery of future promotional e-mail from AMR sites and services by following the instructions in the e-mail you receive.

Children’s Privacy

AMR does not knowingly collect information from children under the age of 13 and does not target its Web site to children under 13. We encourage parents and guardians to take an active role in their children’s online activities and interests.

Links to Third Party Sites

Our Web site may contain links to Web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from our privacy policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any personal information on such site.

Use of Cookies and Web Beacons

In order to improve our products and services and the Web site and provide more convenient, relevant experiences to our customers, we may use “cookies,” “Web beacons,” and similar devices to track your activities. A cookie is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card. It cannot be executed as code or deliver viruses.

A Web beacon is a small transparent gif image that is embedded in an HTML page or email used to track when the page or email has been viewed. We may include Web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon. This device is similar to a cookie in that it tracks your visit and the data can only be read by the server that receives the data. It is different than a cookie in that it is not browser-based, may not function as an identification card, and does not store any data on your computer.

Transfers outside the European Economic Area (“EEA”)

The information described in this section of the Privacy Policy, with respect to the transfer of data outside the EEA, applies to those individuals located in the EEA. To process information of individuals located in the EEA for the purposes set out in this Privacy Policy, it is sometimes necessary for us to share your personal data outside the EEA, for example:

With our offices outside the EEA / With service providers located outside the EEA

Where we consider that the transfer is necessary for exercising, establishing or defending legal rights including, as appropriate, providing information to respond to a government, law enforcement, judicial or other legal request, or otherwise to comply with applicable law.

Non-EEA countries might not have the same legal framework for data protection as the EEA countries. In particular, the United States, which is the most common destination of our transfers of Personal Information outside the EEA, is not considered to provide a level of personal data protection equivalent to that of the EEA. We will, however, ensure the transfers comply with EU data protection law. Our standard practice is to use standard data protection contract clauses approved by the European Commission as the basis for such data transfers. You may read more about this on the European Commission Justice website at (http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm). Financial Information Since features exist on this Web site that enable or will enable visitors to receive services and/or register for events online using their credit/debit card, the financial information collected by AMR during these transactions is used solely by AMR or AMR’s vendors who collect this information for AMR. This information is not shared with outside parties except for the purposes of finalizing the transaction.

Security

We take precautions to protect the security of your contact information that you share with us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, we cannot guarantee or warrant the security of any information you transmit to or from our Web sites, and you do so at your own risk.

Questions or Comments Concerning This Privacy Policy

AMR takes its Web site users’ privacy very seriously. If you have any questions or comments concerning this Privacy Policy, we invite you to contact AMR at the following address:
AMR
Attn: Legal Department re: Privacy Policy
Guildford
79 Scarisbrick New Road
Southport
Merseyside
PR8 6LJ
UK
Email: [email protected]

Changes to This Privacy Policy

AMR will occasionally update this privacy policy to reflect changes in our services and customer feedback. When we post changes to this Policy, we will revise the “last updated” date at the bottom of this Policy. AMR encourages you to periodically review this Policy to be informed of how AMR is protecting your information.

Revised May 2018